Connected Events & Venues
Introducing the Next-Generation Event Experience
Sports and entertainment events bring together as many as 100,000 people with a shared purpose: to enjoy teams or performers, participate in an experience and let their friends know how they felt about it afterward. In the past, the event experience was been localized in space, in time, and to a person (or a small group of friends): You came to the event, saw it and left.
Smart mobile devices—in conjunction with social networks—have added a new dimension. Now, you can share your experience as it’s happening and create your personal record of it. The Internet of Things (IoT) will drive the next technology leap in experiencing and sharing live events.
An Instrumented Venue Creates New Dimensions in the Event Experience
IoT technologies make it possible to instrument the venue, the performer (the athlete, musician, or actor), and the spectators. All of this instrumentation generates new content for participants to enjoy before, during and after the event. For example:
- Spectators could have access to GPS, accelerometers, gyroscopes, heart rate monitors, or respiration monitors on an athlete or performer to give them a new perspective on how the event is unfolding
- Spectators could wear sensors and actuators embedded in smart bracelets (or shirts, socks, shoes or caps) to share their excitement and create new communities at the event. Advanced analytics can analyze and learn motions or gestures and extract engagement levels, for example inferring excitement from an elevated heart rate. Even remote viewers in bars around the country can virtually participate in a live game experience and connect with other fans, wherever they may be.
- Venue sensors such as noise meters enable new competitions (“be the loudest crowd in 2015”)