Connected Events and Venues
Deliver Your Spectators a Fantastic Event Experience
What does it take to create a memorable experience at a live event? In today’s socially connected world, spectators want to:
- Participate in original activities beyond simply watching the action or standing in line for a ride
- Create a unique personal record of what they’re experiencing
- Instantly share that experience with their friends
Social IoT—the use of sensors in conjunction with social networking and digital media—gives event managers new ways to delight their spectators.
Give Spectators a New Window into the Performances They Are Witnessing
Spectators could have access to GPS, accelerometers, gyroscopes, heart rate monitors, or respiration monitors on an athlete. IoT analytics could then extract information such as fatigue or stress and predict performance changes. Fans and trivia buffs in the stadium or at home gain a glimpse onto the field by viewing this information as augmented reality.
Outfit the Venue to Capture the Spectator Experience
A variety of wireless readers, video cameras, and sensors expose new aspects of the spectator experience:
- RFID readers keep track of the flow of people in the venue
- NFC allows for convenient, cashless payment
- Bluetooth beacons can initiate special offers or activities for people in a particular area
- Video cameras could analyze people’s reactions to a surprising occurrence of a big play
- Noise meters could gauge crowd excitement or initiate noise-creating competitions
- Seismic sensors can measure the impact of a roaring crowd (“The last roar was the equivalent of 2.5 on the Richter scale”)
- Pressure sensors could support special activities in parts of the venue that currently go unused, for example “Let us analyze how you walk” or “Jump here to contribute your energy”
Let Spectators See and Share Their Excitement
Wearable sensors such as smart bracelets and watches (as well as emerging smart shirts or other wearables) can already monitor everything from how many steps you take to your heart rate. By applying advanced analytics, event managers can learn about the level of excitement and engagement your spectators are expressing and even share that information with them. These bracelets can also be used for tracking (e.g., children), access control to rides, payment at concession stands, or ad hoc social experiences like bumping bracelets to initiate group activities.
Wearables provide an unparalleled view into questions such as:
- “What are the best rides?”
- “Who was the most scared?”
- “Who is the most engaged spectator at the concert?”
- “Which section of the stadium did the best Wave?”
Spectators Gain New Stories About Their Experiences
Individual spectators can also use the new and compelling content created by IoT devices to generate “stories” about the physical and social aspects of the event experience. They could receive personalized “My Event” clips after the event via a mobile app, choose to share some data with advertisers to receive personalized offers based on their event behavior, participate in communities such as fan clubs, or join new communities with common attributes or preferences established at the event.