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AGT International & HEED to Demonstrate Advanced IoT Analytics Capabilities at AWS re:Invent 2017

November 30, 2017

NEW YORK–(BUSINESS WIRE)–HEED, a new consumer platform company providing real-time storytelling, unique insights, and a new way to visualize and engage with live events, and AGT International, an Internet of Things (IoT) analytics company, announced today that Mati Kochavi, Founder of AGT and Co-Founder of HEED, will be presenting as part of Amazon Web Services (AWS) CTO Werner Vogels’ keynote address at the 2017 AWS re:Invent Conference on November 30, 2017.

r. Kochavi will host a live demonstration of how HEED can revolutionize the way fans experience sports through new artificial intelligence (AI), IoT technologies and visualization concepts. The demonstration will provide the AWS re:Invent audience with an exciting experience, showcasing the types and depth of insights HEED is able to provide using AGT’s proprietary IoT Analytics (“IoTA”) and AI, with the support of AWS. To illustrate the real-world applicability of this groundbreaking technology, Mr. Kochavi will be conducting a demo on UFC, one of the most avidly followed sports organizations in the world.

As part of the demonstration, two UFC athletes, Marc Diakiese and Edson Barboza, will be outfitted with sensors during a sparring session. Using sensor data collected during a previous session, HEED will demonstrate how it is able to provide new engaging insights into the physical, emotional and behavioral elements behind a fight. The presentation will highlight the wide range of enhancements to live sports viewing that IoTA technology can provide including new perspectives into athletes’ range of emotions, the strength and accuracy of punches, the potential for a comeback during a fight, as well as how fan reaction may influence the participants. HEED and UFC are jointly exploring which data elements and insights will be applied to live UFC fights to best enhance the fan experience.

“Working with AWS has been tremendous, and I am thrilled to showcase the applications of AGT’s proprietary IoTA technologies at AWS re:Invent 2017. AGT is leveraging the power of sensors and AI to unlock complex physical environments such as a sporting event and to deliver HEED-driven IoT insights,” said Mr. Kochavi. “HEED is taking the data from IoTA and turning it into disruptive automated new storytelling and visualization that will allow people to see and engage with sports in unparalleled – and previously unobtainable – ways. We look forward to future collaborations with AWS and our partners as we continue to explore new ways to revolutionize the spectator experience.”

“We formed HEED alongside AGT in 2016 with a goal of exploring unique ways to leverage data, AI and IoT technology to enhance the fan experience at our live events,” remarked Ariel Emanuel, CEO of sports, fashion and entertainment leader, Endeavor. “We’re excited by where this technology is taking us and in the opportunities it’s creating to align with technology leaders like Amazon.”

“We are excited to have the opportunity to participate in this year’s AWS re:Invent conference and look forward to showcasing HEED’s vision. After a year of establishing exciting new collaborations, HEED continues to develop concepts to revolutionize the viewing experience for sports and entertainment fans around the world,” said Danna Rabin, CEO of HEED. “We are grateful for the chance to share our latest advances with the technology community and appreciate the ongoing support of AWS and our partners.”

Mati Kochavi’s presentation will take place on November 30, 2017 at the MGM Grand Theatre in Las Vegas from 8:30-10:30am PT. A live webcast and replay of AGT’s presentation can be accessed here:

About AGT International

AGT International is a pioneer in IoT solutions. AGT’s main product IoTA is an IoT and AI solution that provides cognitive and emotional computing skills to understand complex physical environments. IoTA provides all building blocks to sense, interpret, understand and reason about the physical world through sensors. AGT is providing solutions for smart cities and infrastructure, industrial, security, health and sports and entertainment. Founded in 2007, AGT is a privately held company based in Switzerland, with over a hundred Ph.Ds mostly data scientists in its R&D centers in Germany, Israel and New York. For more information visit

About HEED

HEED is a new platform that will transform the sports and entertainment experience, by delivering real-time stories, unique insights and a new way to visualize and engage with live events. HEED utilizes advanced analytics to enable you to interact with the emotional, physical and behavioral aspects of your favorite talent and teams to create your own moments. Powered by venue and audience data, HEED uses sensors and artificial intelligence to collect, analyze, and share live event data through automated content and video. HEED’s groundbreaking technology breaks down the divide between talent and the audience, adding a completely new dimension to the at-home and in-venue fan experience. Leading international sports organizations have already joined HEED as partners. For more information, visit

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